This is a re-design project done with Ana Marta. Feel Good is an already existing brand that sell att natural fruit juice. They have a lot of potential, but very plain visual identity. Therefore we worked developing a modern and upbeat concept turning their juice into exciting feel good potions! Targeting females 18-35. The potions are about feeling good on the inside and spreading positivity. You can feed your body love, healing, joy and energy. Each type of drink in our range, is packaged as a different sort of potion. It is a simple and honest product with a fun twist. The potions are a cleaner option to other juices in the market, with no added sugars, making them 100% natural and healthier to your body.
This concept promotes sharing the goodness with your loved ones. Whether you think your friend needs love or a little kick of energy, our drinks are the perfect pick-me-up!
We also redesigned the website to fit the “Share the Goodness” philosophy. The earlier design of the website was reaching a younger demographic than the ideal audience. The navigation was confusing and the flavours were not the main focus. The new website is more straight forward and easy to navigate. It displays all the different flavours on the front page. This layout is more appropriate for the target audience.
The ‘Mix our next potion’ campaign is driven on the website. The campaign is all about reaching out and inspiring people to engage with the brand. It gives the audience the chance to build the brand with us and the chance to be creative and experiment with different flavours.
TAKE INJUSTICE PERSONALLY
The barrier between people and the human rights organisation Amnesty International is the thought of ‘it is not happening to me’ therefore, they choose to ignore the issue. But what if you were the one involved? This is where the campaign “Take injustice personally” is born.
I wanted to make this digital, interactive screen with embedded cameras. With motion detection technology, it will sense moving objects within two meters and reflect onto the screen. Even if the object stops moving, it will still scan the shape, given it has been in motion earlier. It will put you in a position where you can interact and psychically see yourself in an alternative situation. The screen background is also in movement with the objects, making the experience feel more real.
This screen will show footage depending on the issue that is being advertised. This particular example is showing immigrants living on the border in Greece, waiting on approval.
Where you find the screens, Amnesty is live on Snapchat. You can go into the app, record your thoughts on the issue or your experience and upload it. You will also be able to save a copy on your phone and watch other people's footage and pictures on the app or directly on the screen by touching it.
Another issue I chose to tackle in this concept was domestic abuse. Much like the earlier example, the screen detects your motion, however in this one, it has an extra feature. The facial recognition system, scans your face and reflects you with a black eye, bruises and scratches. Putting you in a disturbed home setting.
This is a student project. This project has also been Highly Commended by the RSA Student Design Awards 2016.
“The box” is a product that is collected for free once a week at selected tube stations. This box contains a new creative challenge every week. The challenges are based on scientifically proven methods, such as the Six Thinking Hats by Edward de Bono, the Torrance Test by Ellis Paul Torrance or Alternative Uses by J.P. Guilford for example.
The goal is to exercise your creative senses. Targeting non-creative adults mainly. It is a small, to-go box that you can grab on your way to work or university. This idea is inspired by the “think outside the box” saying. You unfold the box, to unfold creative thinking.
They will be displayed stacked on a stand, behind a transparent plastic door. To protect from winds and damage. They will be given out by brand ambassadors to the public.
You can either open the box in the carriage or whenever you have a break during the day. Once you open the box, you will be asked to unfold it. Further instructions about the week’s challenge and background story is printed on the inside of the lid. The inside walls of the box are used for your thoughts and doodles!
The idea is followed through with a social media campaign, where you are encouraged to share your creativity and imagination.
Sipo is a made-up organic brand that sells kitchen essentials made out of bamboo. What you see is what you get. With Sipoo there are no hidden surprises. They support fairtrade and fair treatment of workers. Their organic kitchen essentials come from nature and are handcrafted with care in Japan.
Bamboo is the fastest growing plant in the world, and can grow up to 35 inches within 24 hours; impressive. It grows naturally without the use of pesticides and fertilisers. The Bamboo fibers naturally contain antibacterial, antifungal and odour resistant properties, the perfect material for the perfect kitchenware.
This is a student project in collaboration with Maria Bernardino and Lua Kovacs. This project was also Commended by the You Can Now Student Awards 2015.
We all collaborated on concept, layout and copy. This project is about the future of coffee drinking. We were asked to come up with a new type of coffee that would suit the 16-25 year old demographic. As a result we created an appealing product, that could be easily taken on the way to college/university or even to work. This way we created a flavoured liquid yogurt mix with coffee.
This is a university project where I was asked to remake of a short-lived literary magazine by the name of Blast from the 1914. It was well-known for being free-spoken and uncensured.
My version is a rebelliously designed remake. Reflecting dark personality, highlighting important social articles and combining interesting amount of the English and Swedish language. The point of this project was to essentially express life from my personal point of view in a form of a free-spoken magazine.
JANMA'S BUFFALO MILK
Janma's is a made-up brand that sells premium buffalo milk. It has roots that stretch back to the 1920's Mumbai. The farm Janma was proudly run through generations and when workers started to emigrate to other countries, they brought the milk with them. It soon became known worldwide. The brand Janma’s Buffalo Milk is all about celebrating where it came from and keeping it authentic to its heritage.
FEMALE GENITAL MUTILATION
This is a student project against FGM. This campaign has also been awarded Silver in the Advertising category at Creative Conscience Awards 2015.
Female Genital Mutilation is a very serious cause, and a grotesque practice. Because it is a difficult topic to talk about, therefore it is easier to look past it. I wanted to create something that demonstrate the topic in a more digestible way. A light way for the viewer to take in the message.
"60,000 girls under the age of 15 are at risk of FGM in the UK. Donate to the FGM Shelter and let us help those who survived this horrific practice."