FEMALE GENITAL MUTILATION

This is a student project against FGM. This campaign has also been awarded Silver in the Advertising category at Creative Conscience Awards 2015.

Female Genital Mutilation is a very serious cause, and a grotesque practice. Because it is a difficult topic to talk about, therefore it is easier to look past it. I wanted to create something that demonstrate the topic in a more digestible way. A light way for the viewer to take in the message.

"60,000 girls under the age of 15 are at risk of FGM in the UK. Donate to the FGM Shelter and let us help those who survived this horrific practice."

ADVERTISINGFatma AlAward