This a personal street style photography project. Style is about identity and self expression. People often confuse fashion with style. Fashion is following current trends, while style on the other hand, is about self expression. It is the capability to dress however we tend to see ourselves. With style, we present our personal identity depending on the situation we are currently in or going into. We choose what aspect of our identity we wish to make distinct with garments every morning. So who are you London?