Art from Crisis
Crisis is the national charity for homeless people. Art from Crisis is a new product by Crisis that offers subscribers a unique, premium-quality 6x7” art card every month. Each one comes with a compelling insight into how the artwork was created, from someone who is experiencing or at risk of homelessness. Crisis offers support, education and training workshops to help people reconnect with the world. Through our arts programmes, people can discover a new joy and purpose in creativity, boosting resilience and rebuilding self-confidence. As a new product, Art from Crisis needed an identity to sit underneath the organisation's overall brand. Together with a team consisting of Creative Director, Copywriter, Strategist and Client Services, I've designed a visual concept that can be used across both print and digital. A concept that teases the art that is coming in your monthly subscription, yet also works as a strong visual identity for an art subscription.