This is a worldwide social campaign across Instagram and TikTok to promote nominations for Social Star of the year at the People's Choice Awards 2021. The nominations are within Africa, Middle East, France, Portugal, Poland and Romania. By reworking the core PCA branding, I implemented a sub-branding that works for social first. All designed to suit local language. Various layouts for individual key arts as well as group and host key art. On TikTok, I created different cuts of footage and motion graphics for intros, challenges and games.