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The lock-up was used on TV commercials featuring football legend Andrea Pirlo and ran on ITV, BBC, Al Jazeera and many international channels during the World Cup 2022.
![](https://cdn.myportfolio.com/805a5f2a7c0fd72b33743740aa4947ae/43d3e66a-5170-448c-bd5b-88e96d838099_rw_1920.png?h=224d6a43f8693a7bf5aaf48b1f917cf8)
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Stadium banners for the campaign were displayed in most matches, including the final of the World Cup 2022.
![](https://cdn.myportfolio.com/805a5f2a7c0fd72b33743740aa4947ae/d7dde6bf-a9d8-493b-9ecd-071443709cdc_rw_1920.png?h=2557d514e7fa2ec74064c495e70aef15)