This is a student project against FGM. It is a cause I am personally very passionate about. This campaign has also been chosen as a finalist in the Creative Conscience Awards 2015.
Female Genital Mutilation is a very serious cause, and a grotesque practice. Because it is a difficult topic, people choose to ignore it. Therefore, I wanted to create something that demostrates it in a more digestible way. A light way for the viewer to take in the message.
"60,000 girls under the age of 15 are at risk of FGM in the UK. Donate to the FGM Shelter and let us help those who survived this horrific practice."