The Appearance and Disappearance of Women's Image

The role of women is compromised during the process of cultural conversion – when a medium is translated from one culture to another. This research aims to critique International brands that advertise in Saudi Arabia. Corporations that claim to be socially responsible, yet bend their brand values when put in a challenging position. Women’s faces or bodies are often blurred, pixelated or even completely eliminated. Women can be visualised in Saudi Arabia, however sexuality is a taboo. Many Western advertisers have a misconception of Saudi ideologies, and not enough resources are invested to explore the culture to create tolerable imagery. Corporations want to avoid making a political stand that may or may not anger the audience they are targeting and so censorship is the quick and economical route to take.

The Appearance and Disappearance of Women's Image

The role of women is compromised during the process of cultural conversion – when a medium is translated from one culture to another. This research aims to critique International brands that advertise in Saudi Arabia. Corporations that claim to be socially responsible, yet bend their brand values when put in a challenging position. Women’s faces or bodies are often blurred, pixelated or even completely eliminated. Women can be visualised in Saudi Arabia, however sexuality is a taboo. Many Western advertisers have a misconception of Saudi ideologies, and not enough resources are invested to explore the culture to create tolerable imagery. Corporations want to avoid making a political stand that may or may not anger the audience they are targeting and so censorship is the quick and economical route to take.